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医院形象,一个既熟悉而又陌生的概念。形象作为物质在三维空间的存在状态,人皆有之,物皆具之,屡见不鲜。然而它能堂而皇之地登上现代管理学的大雅之堂,时间却屈指可数,特别是形象力这一命题就更有新奇感了。 一、从医院形象谈起 1.一般意义上的医院形象:泛指医院的外在表象,即院容、院貌。如医院的建筑风格、样式和布局,医院的环境绿化和卫生状况,工作人员的仪表等等。它是人们对医院的外在感觉、印象和一般地认识并区别于其他医院的实物标志。这是对
The hospital image, a concept that is both familiar and unfamiliar. As the existence of matter in the three-dimensional space, the image is common to all people. However, it is able to stand upright in the elegance of modern management, but only a handful of time, especially the proposition of image power is more novelty. First, talk about the image of the hospital 1. The general sense of the hospital image: refers to the external appearance of the hospital, that is, the hospital, the appearance. Such as the hospital’s architectural style, style and layout, the hospital’s environmental greening and sanitation status, staff’s instruments and so on. It is a kind of physical sign that people have an external sense of the hospital, an impression, and a general understanding and distinction from other hospitals. This is right