确立为消费者而设计的观念,是保持设计合理性的基础。装潢设计本身的特性决定了它受到众多因素的制约,设计师的创作及决策人的裁断显然都不能单纯地着眼于个人兴趣爱好,而应自觉地从生产、销售和消费不同的角度去思考和解决问题。设计要保证产品从生产到消费做到善始善终,其间许多环节中的问题均应计划在先。只有本着为消费者而设计的观点,设身处地地为他们着想,才可能避免产生不合理的设计。设计是极为细致、精心的工作,要象医生做手术那样认真,一丝不苟。”科学、经济、美观、适销“体现了设计的合理性。”笨拙、浪费、丑陋、滞销”反映了设计的失败,从这一意义来说,设计关系着厂家和产品的命运。40多年来,世界科技、经济有了飞速发展,激烈的竞争打破了单纯依靠技术垄断市场的可能性,同类产品的生产厂家已不是屈指可数的少数几家,大量物美价廉的产品 Establishing the concept designed for consumers is the basis for maintaining design rationality. The characteristics of decorating design itself determines that it is subject to many factors, designers and decision-makers can not easily determine the cutting edge of personal interests and hobbies, but should consciously from the production, sale and consumption of different perspectives and Solve the problem. Design to ensure that products from production to consumption to make good start and end, during which many aspects of the problem should be planned first. Only in the design for the consumer point of view, put ourselves in the place for their sake, it is possible to avoid creating unreasonable design. The design is extremely meticulous and meticulous work, as serious and meticulous as doctors do. “Scientific, economic, beautiful, marketable” reflects the rationality of the design. “Clumsy, wasted, ugly, slow-moving” reflects the failure of the design, and in this sense, the design relates to the fate of the manufacturer and the product. Over the past 40 years, with the rapid development of science and technology in the world, the fierce competition has broken the possibility of relying solely on technology to monopolize the market. The manufacturers of similar products are no longer a few but a very large number of inexpensive products