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近年来,智能手机与现代人的生活越来越紧密,使智能手机行业得到迅猛发展。然而越来越多的智能手机设计向着相似的方向发展,存在互相抄袭的现象,导致产品功能单一、生存周期短、外观单调,其本质是数字产品设计中的同质化严重。文章通过分析数字产品设计中的同质化现象,提出对于避免同质化、创新设计方法的思考。
In recent years, the life of smartphones and modern people has become more and more closely, which has led to the rapid development of the smart phone industry. However, more and more smart phone designs are moving in a similar direction and plagiarizing each other, resulting in a single function, short life cycle and monotonous appearance. The essence of this is the serious homogeneity in digital product design. By analyzing the phenomenon of homogenization in the design of digital products, the article puts forward the thinking of avoiding homogenization and innovative design methods.