一年一度的天猫双十一全球狂欢节之际,天猫再次发起品牌联合营销,邀请各品牌运用天猫经典的“猫头”标志演绎出各自的特性,并挑选优秀作品进行跨平台传播。阳狮电商为Moleskine量身打造的“纸雕”作品,完美结合天猫“理想生活上天猫”的口号和Moleskine“灵感之旅”的品牌内涵,助力Moleskine成为52个脱颖而出的联合营销品牌之一。这也是Moleskine连续第三年参与天猫的双十一联合营销。针对Moleskine这样一个受到众多文艺和商务人士推崇的 On the occasion of the annual Tmall Twins Global Carnival, Tmall initiates brand marketing again, inviting brands to use Tmall’s classic “cat head” logo to deduce their respective characteristics and select outstanding works to cross Platform spread. The “paper sculpture” created by Yang Shi’s e-commerce trader for Moleskine perfectly combines the brand slogan of “Tmall”, “Tian Mao’s slogan for ideal life,” and “Inspiration for Moleskine”. It helps Moleskine become 52. One of the co-marketing brands that stands out. This is also Moleskine’s participation in Tmall’s double 11 joint marketing for the third consecutive year. Against Moleskine, a literary and business person admired