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在现代社会中，保安行业作为特殊企业，将被赋予更新更高的要求。企业要生存，就要创品牌。那么，何为保安的“品牌”形象，保安服务如何向纵深发展？上海保安提出：“以文明、规范服务来创良好的品牌形象”，“保安要跳出‘看门者’的老套，必须更新服务意识，用科学的手段管理，以现代企业标准，构建２１世纪人性管理的保安服务新模式。” 前年，上海保安服务总公司开展了保安队“规范服务达标”活动，以“爱岗敬业、规范服务、确保安全、争创一流”为主题。此项活动已进行到了第３个年头，它成为上海保安队伍建设的一项长期任务，也是建立长效管理机制的重要举措。随着这一活动的持久深入，涌现出一批批优秀保安队，服务质量一年胜过一年，管理水平一年高于一年。在客户满意率、保安形象和互学互进方面产生了很好的效应。 就此，我们邀请了几个在“规范达标”活动中得分最高的优秀保安队，请他们谈谈各自的作法和经验。
In modern society, the security industry, as a special enterprise, will be given newer and higher requirements. Enterprises to survive, we must create a brand. So, what is the security of the “brand” image, how to develop in-depth security services? Shanghai Security put forward: “civilized, standardized services to create a good brand image,” “security guards to jump out of the” gatekeeper “stereotypes, we must update service awareness, using scientific management tools to modern enterprise standards, building the 21st century Two years ago, the Shanghai Security Service Corporation launched a ”standardized service compliance“ campaign for the security team, with the theme of ”dedication, standardization of service, safety and top-notch service“. This activity has been in its third year. It has become a long-term task for Shanghai’s security forces and an important measure for establishing a long-term management mechanism. With the continuous deepening of this activity, a batch of outstanding security guards emerged. The quality of service surpassed one year a year, and the management level was higher than one year a year. In the customer satisfaction rate, the security image and mutual learning have had a very good effect. In this connection, we invited several outstanding security guards who scored the highest in the ”Compliance" event and asked them to talk about their own practices and experiences.