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高效、密集的信息涌出使我们需要系统、有条理、一目了然的呈现信息。信息设计师要了解受众如何接收、分析、理解信息以及认知科学的基本原则,使信息清晰完整的表达,受众从容舒适的接收,这并不是一个简单的命题。本文介绍了对设计学科具有指导意义的基本认知理论,并列举这些理论如何在信息设计中发生作用,怎样作影响到视觉美学,以及信息最终如何呈现。依据认知原则进行的视觉设计,可以帮助受众更好的接收信息,帮助设计师对信息清晰而有效的呈现,避免无用的设计。
The efficient and dense flow of information allows us to present systematic, structured and clear presentations. It is not a simple proposition for information designers to understand how audiences receive, analyze, and understand the basic principles of information and cognitive science, so that information is clearly and completely expressed and the audience receives comfortably and comfortably. This article introduces basic cognitive theories that are instructive to design disciplines and lists how these theories function in information design, how they affect visual aesthetics, and how information ultimately appears. Visual design based on cognitive principles can help the audience to better receive information, help designers to show the information clearly and effectively, and avoid useless design.