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由于历史的原因,中国的服装企业一直致力于成衣的加工与经营,成衣品牌经营趋于成熟,而设计师品牌却总是难以在激烈的市场竞争中占领一席之地。其原因究竟是什么呢?DIESEL的传奇故事将告诉我们答案。设计师品牌异于成衣品牌,其灵魂在于品牌理念,在于“独特”的、能引导潮流的品牌文化,发展过程中,灵魂一旦消失或淡化,都将导致品牌灭亡。中国设计师品牌缺少的正是将品牌文化始终如一地贯穿于全过程的能力。
Due to historical reasons, Chinese garment enterprises have been devoting themselves to the processing and management of ready-made garments. The management of ready-made clothing brands has become mature. However, the designer’s brand is always hard to occupy a place in the fierce market competition. The reason is what it? DIESEL’s legend will tell us the answer. Designer brand is different from the clothing brand, the soul lies in the brand concept, is the “unique”, can guide the trend of the brand culture, the development process, the soul disappears or dilute, will lead to brand extinction. The lack of Chinese designer brand is exactly the same brand culture throughout the entire process of the ability.