论文部分内容阅读
网络时代不缺信息,谁的整合手法好、传播手段便捷,谁就能吸引受众。随着新兴传播媒介的兴盛,创新产品、创新传播方式、创新传播渠道,成为传统媒体在新舆情环境、新传播格局下生存发展的必须。主动向全媒体转型,加大媒体融合传播力度,打通官方和民间两个舆论场,是新时期党报集团巩固壮大舆论阵地,提高主流舆论覆盖面和影响力的必然选择。近几年,南方报业传媒集团在充分发挥传统媒体长期积累下来的内容生产优势、品牌优势和公信力优势的基础上,一方面创新信息
Network era no shortage of information, who’s integration tactics, convenient means of communication, who will be able to attract the audience. With the flourishing of new media, innovative products, innovative ways of communication, and innovative channels of communication have become the necessities for the survival and development of traditional media under the new environment of public opinion and new communication. It is an inevitable choice that the party newspaper group consolidate and strengthen public opinion positions and enhance the coverage and influence of the mainstream media in the new period, taking the initiative to transform all media, intensifying media integration and dissemination, and opening up two public opinion fields, official and non-governmental. In recent years, Southern Newspaper Media Group, giving full play to the long-term accumulation of traditional media content production advantages, brand advantages and credibility of the advantages based on the one hand, innovative information