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新一轮的制播分离改革具有推动民营制作机构发展积极效应,但这一效应并非一蹴而就。在制播分离路径下,面对依然存在的市场与政策的制约因素,民营制作机构集体陷入的战略迷失。民营电视机构如何突破发展瓶颈,本文提出了内炼、合纵与连横的战略对策。
The new round of separation and reform of broadcasting and broadcasting has the positive effect of promoting the development of private manufacturing institutions. However, this effect does not happen in a single moment. In the path of separation of production and broadcasting, in the face of the remaining constraints of the market and policies, the strategic loss of collective private-owned manufacturing institutions fell into the trap. How to break the bottleneck of the development of private TV organizations, this paper puts forward the strategic measures of internal refining, vertical integration and horizontal integration.