论文部分内容阅读
当前,我国经济处在转型之中,企业的内外部环境也正在经历着一场重大变革。在此背景之下,企业营销战略模式的转变直接影响到企业在新形势下的生存与发展,作者提出企业营销应该从以下五个方面进行转变:集约化营销战略;低碳营销战略;社会责任营销战略;品牌营销战略;科技营销战略。
At present, the economy of our country is undergoing transformation and the internal and external environment of the enterprise is undergoing a major transformation. Under this background, the change of corporate marketing strategy mode directly affects the survival and development of enterprises in the new situation. The author proposes that corporate marketing should be changed from the following five aspects: intensive marketing strategy, low-carbon marketing strategy, social responsibility Marketing Strategy; Brand Marketing Strategy; Technology Marketing Strategy.