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商业企业全员公共关系是指商业企业的全体组成人员都具有公共关系意识,共同进行公共关系工作。当商业企业的每一个成员都做公共关系工作时,该企业就进入了全员公共关系状态。全员公共关系是企业公共关系的一个重要原则,它是以商业企业整体参与来开展公共关系活动的。这意味着公共关系工作不只是企业公共关系部门或少数公关专职人员的事情,它是需要商业企业从上到下共同推动来塑造企业形象的活动。
All public relations of commercial enterprises means that all members of a commercial company have public awareness and work together for public relations. When every member of a commercial company does public relations work, the company enters a state of public relations for all employees. Public relations is an important principle of corporate public relations. It is based on the overall participation of commercial enterprises in public relations activities. This means that the work of public relations is not just the matter of the public relations department or a small number of public relations professionals. It is an activity that requires commercial enterprises to jointly promote the image of the company from top to bottom.