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我国农业经济随着“互联网+”技术的不断应用已经进入一个新的发展阶段,产销对接、减少流通环节已成为当前农产品流通的新趋势,这对于引导生产和消费,完善市场监测、预警和信息发布机制有重要的促进作用。文章构建了佳鲜农庄O2O的社区服务基本框架并分析了其运行机制,提出了一整套信息化系统及数据集成和处理技术的支持以及线上线下有效的协同策略,实现了生产和消费的良性引导,完善了市场监测、预警和信息发布机制。
With the continuous application of “Internet + ” technology, China’s agricultural economy has entered a new stage of development. The docking of production and sales and the reduction of circulation have become the new trends in the circulation of agricultural products. This is of great significance in guiding production and consumption, improving market monitoring and early warning And information release mechanism has an important role in promoting. The paper constructs the basic framework of community service of good fresh farm O2O and analyzes its operation mechanism. It proposes a set of information system, data integration and processing technology support and online and offline effective synergistic strategy, and realizes the benign production and consumption Guide and improve the market monitoring, early warning and information release mechanism.