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市场营销学是一门实践性很强的学科,因此,其在教学方法上与其他学科存在差异性。将情景式教学法应用于市场营销实践教学中,营造出市场营销的模拟情景,有利于提高学生的综合能力,提升教师的教学水平。本文分析出情景式教学在市场营销实践教学中的作用,并阐明了其应用过程,培养学生的实际操作能力,提高教师的教学质量。
Marketing is a very practical discipline, therefore, its teaching methods and other disciplines are different. Applying the scenario-based teaching method to the marketing practice teaching creates a simulation scenario of marketing, which helps to improve the overall ability of students and enhance the teaching level of teachers. This paper analyzes the role of situational teaching in marketing practice teaching, clarifies its application process, cultivates students’ practical ability and improves the teaching quality of teachers.