在市场经济条件下,企业形象(Corporate Image)是通过寻找企业差异,不断创造自己经营优势和市场竞争优势的“系统工程”。对我国企业来讲,一般意义上的差异应定位在质量上,也就是企业形象的塑造应以质量形象为核心。软件:质量形象的理性要素 Under the condition of market economy, Corporate Image is a “system engineering” that constantly creates its own operating advantages and market competitive advantages by looking for corporate differences. For Chinese enterprises, the difference in the general sense should be positioned on the quality, that is, the shaping of corporate image should be based on the image of quality. Software: The Rational Element of Quality Image