今天的中国,传媒的市场化进程在逐步加快,媒体的数量和品种急剧增加,媒体之间的竞争越来越激烈。对于电视媒体来说,电视观众和广告客户对电视节目和广告产品的选择性空前地加大,电视媒体的稀缺性不复存在,观众的注意力和电视广告成了名副其实的买方市场。在这种情况下,如何使电视节目更有效地吸引观众 In today’s China, the process of marketization of the media is gradually accelerating, the number and varieties of media are drastically increasing, and the competition among media is becoming more and more intense. For the television media, television viewers and advertisers have seen an unprecedented increase in the selectivity of television programs and advertising products, the scarcity of television media no longer exists, and the viewer’s attention and television commercials have become real buyer markets. Under such circumstances, how to make television programs more effective in attracting viewers