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正如一些专家所言,“媒介融合”(media convergence)必将成为显学。自2008年中国首届媒介融合高峰论坛在南京召开后,业界与学界在此领域的交流也更趋密切。2009年11月22日,“2009中国第二届媒介融合高峰论坛”在北京举行。本届论坛以“挑战、创新、发展:媒体融合的模式与路径”为主题,对媒介融合进程中的一系列热点问题进行透视与探讨。与首届论坛不同之处在于,本届峰会从理念和理论的讨论,转及业界2009年最新的探索,特别是传媒业在运作模式和发展路径上的探索、创新。而越来越多的媒介融合探索,也成为学术研究的重要案例。业界对学术界的需求也较以往任何时候更加强烈。
As some experts put it, “media convergence” is bound to become significant. Since the first China Media Fusion Summit Forum was held in Nanjing in 2008, industry and academia have also become more closely involved in this field. November 22, 2009, “2009 China Second Media Fusion Summit” held in Beijing. This forum explores a series of hot topics in the process of media integration with the theme of “Challenges, Innovation and Development: Mode and Path of Media Integration”. The difference with the first forum is that this summit has changed from the discussion of concepts and theories to the latest exploration of the industry in 2009, especially the exploration and innovation of the media industry in its operation mode and development path. More and more media fusion exploration has also become an important case of academic research. The industry’s demand for academia is also stronger than ever before.