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网络的发展带动了电子商务的飞速发展,我国网上购物的群体规模日趋庞大,但高学历的年轻消费群体仍是网络消费的主体。在中国,网上购物人群主要是年轻人这一事实产生的必然结果是他们的消费模式将会对整个网上购物的趋势产生重大影响。在校大学生所受教育程度较高,对网络的使用也比较熟悉,同时,由于生活方式及消费观念的不断改变,大学生成为主宰现在以及未来网络消费的可能性较大,是推动我国电子商务发展的主力军。因此,研究大学生网上购物对我国电子商务的发展具有深远意义。
The development of the network has led to the rapid development of e-commerce. The group size of online shopping in China is increasingly large, but the highly educated young consumer groups are still the main body of network consumption. In China, the corollary of the fact that online shoppers are mostly young people is that their spending patterns will have a significant impact on the overall trend of online shopping. At present, undergraduates are more educated and have more familiar with the use of the Internet. Meanwhile, under the constant change of lifestyle and consumption concept, undergraduates become more likely to dominate the present and future internet consumption and promote the development of e-commerce in our country The main force. Therefore, it is of great significance to study college students online shopping for the development of e-commerce in our country.