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世界上怕就怕“认真”二字营销人员就应最讲认真大手笔的策划,曾给生产电脑学习机的广东小霸王公司带来了昔日的辉煌。如今,随着科技的进步,小霸王学习机早已升级为学生电脑,小霸王销售方式也由代理转为直销,又由直销转为代理。但是,三年过去了,抢购小霸王的场面还是没有再出现。难道小霸王真的成了夕阳工业,风光难再吗?难道小霸王缺乏的仅是“大手笔”的市场策划吗?
The world is afraid that the “serious” word marketing personnel should be the most serious and generous planning, once produced a computer learning machine Guangdong Xiaobawang company has brought the past glory. Nowadays, with the advancement of technology, the Little Overlord learning machine has long been upgraded to a student computer, and the sales mode of the Little Overlord has also been changed from an agency to direct sales, and vice versa. However, three years later, the scene of snapping up the bully has not reappeared. Isn’t the bully really becoming a sunset industry, isn’t it so beautiful? Isn’t the bully’s lack of market planning just a big deal?