随着新闻媒体对受众的重视程度越来越高,一些新闻作品盲目吸引受众而出现了缺乏人文关怀的现象,不仅伤害了受众也损害了媒体的形象和发展潜力。应当把接受美学研究法引入到新闻传播学当中去,使新闻工作者正确认识受众与媒体之间的关系,来引导新闻传播活动,使受众期待与媒体运作形成良性循环,促成媒体健康、持续、有力的发展。 With news media paying more and more attention to the audience, some news works blindly attract the audience and there is a lack of humane care, which not only harms the audience but also damages the image and development potential of the media. It is necessary to introduce the aesthetics research method into the journalism and communication studies so that journalists can correctly understand the relationship between the audience and the media to guide journalistic communication activities so that the audience expectation can form a virtuous circle with the media operation and promote a sound, Strong development.