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真人秀节目以其表现出来的真实性作为卖点,而这种真实是对受众偏好的场景的重新建构和再现。本文以韩国真实综艺秀节目为例,通过使用建构、再现、符号学相关理论,对此类电视节目进行解构,并将分析的落脚点放在媒介素养教育中的受众观。媒介通过受众定位建构其受众观,而媒介素养教育正是要解构媒介塑造出来的受众观。受众可以通过编码-解码过程对真人秀节目所建构起来的符号进行解构和文本分析,以便更好地理解媒介素养教育工作者持有的受众观念。
Reality shows are used as selling points for their authenticity, a reality that reconstructs and recreates the scenes the audience prefers. Taking Korean reality show as an example, this dissertation deconstructs such programs by using the theory of construction, reproduction and semiotics, and puts the analysis on the view of the audience in media literacy education. The media constructs its audience view through audience positioning, and media literacy education is to deconstruct the audience’s view of the media. Audiences can deconstruct and text analyze the symbols constructed by reality shows through a coding-decoding process in order to better understand the notion of audiences held by media literacy educators.