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我们偏好井井有条的事物,讨厌杂乱无章,颠三倒四,参差不齐,这是思维习惯层面决定的,是长期以来的自然反应。这种思维惯性不只存在于日常生活中,还延伸到对人、事、物的看法中,由此,定位论横空出世,那么究竟什么是品牌定位呢?关于品牌定位企业在市场定位和产品定位的基础上,对特定的品牌在文化取向及个性差异上的商业性决策,它是建立一个与目标市场有关的品牌形象的过程和结果。
We prefer well-organized things, hate disorder, disorderly, jagged, which is determined by the level of thinking habits is a long-standing natural reaction. This inertia of thinking exists not only in daily life, but also extends to the people, things, things in the view, thus positioning theory turned out, so what is the brand positioning it? About brand positioning in the market positioning and product Based on the positioning of a particular brand in the cultural orientation and personality differences in business decisions, it is to establish a target market-related brand image of the process and results.