消费者较低的收入与大部分家庭电脑的缺乏阻碍了东欧国家电子商务的发展。当互联网的使用在中欧和东欧国家飞速扩大之时,发展所需的技术对于大多数消费者来说仍然保持高昂的价格。真正意义上进入家庭消费市场还要至少2到3年。 一家名为YANKEE的咨询公司的咨询师指出,那里很少有人买得起电脑, The low income of consumers and the lack of most home computers have hindered the development of e-commerce in Eastern European countries. As the use of the Internet expanded rapidly in Central and Eastern Europe, the technology needed for development remained high for most consumers. Truly enter the home consumer market even at least 2 to 3 years. A consultant at a consulting firm called YANKEE pointed out that few people there can afford computers,