我国的社会转型是基于社会关系各方面调整而进行的社会结构变迁。转型时期的社会特征决定了新旧价值观必然存在激烈的碰撞,使社会整体价值体系出现某种程度的无序状态。其中,“诚信”是社会转型以来最受关注的伦理问题,这个问题不仅涉及到个人修养、人际交往,而且关乎执政的合法性,甚至波及到社会公益事业。塑造健全的社会诚信道德是建设和谐社会的重要内容,因此必须引起我们高度的重视。 The social transformation in our country is based on the changes in social structure based on the adjustment of all aspects of social relations. The social characteristics of the transitional period determine that there must be a violent collision between the old and the new values ​​and the disorderly state of the overall social value system appears to some extent. Among them, “sincerity” is the most concerned ethical issue since the social transformation. This problem involves not only personal accomplishment and interpersonal communication, but also the legitimacy of governing and even spreading to public welfare undertakings. Building a sound moral integrity of society is an important part of building a harmonious society and must therefore be given high priority.