危机公关是衡量企业公关综合实力的标准,也是任何企业的立足之基、发展之本……危机公关的理解:由于企业的变化或是社会上特殊事件引发的,对于一个企业或一个品牌产生的不良影响,并且在很短时间内涉及很广的社会层面,这种不良影响对于企业或品牌来讲就是一种危机。公关是从发生到消除的阶段:如建立强有力的危机处理班子,包括对危机发生和蔓延进行监控;展开制定的方针、政策,有步骤地实施危机处理策略;并能及时制止危机给企业造成的不良影响,尽快恢复企 Crisis PR is a measure of the overall strength of corporate public relations standards, but also for any business based on the development of the ... ... Crisis PR understanding: due to changes in business or social events triggered by a business or a brand Adverse effects, and in a very short period of time involves a wide range of social aspects, this adverse impact on the business or brand is a crisis. Public relations is from the stage of occurrence to elimination: establishing a strong crisis management team, including monitoring the occurrence and spread of crises; developing guidelines and policies for implementing crisis management measures step by step; and timely stopping the crisis from causing to the enterprises The adverse effects of the resumption of business as soon as possible