市场经济下广播、电视的节目主持人主持的节目,首先得有受众的参与,受众的支持。这是因为市场经济下的价值取向,并不完全取决于媒介主体,而确确是与观众客体的广泛性密切相关,紧密相联的。把“视点”移向市场,无论“录播”或“直播”,主持人都是媒体的具体体现者。因此,节目主持人的素养问题,就显得特别重要。 Under the market economy, programs hosted by radio and television presenters need audience participation and audience support. This is because the value orientation under the market economy does not depend entirely on the main body of the media, but is closely related to and closely linked to the broadness of the audience. The “point of view” to the market, regardless of “recorded” or “live”, the host is a concrete manifestation of the media. Therefore, the qualifications of program hosts, it is particularly important.