论文部分内容阅读
现代市场营销学关于产品的定义与前此的经济学、商品学的表述有很大的不同。其突出点是从标的物本身转移到标的物承受者的感受上。譬如说:一架收录机,照我们过去习惯
The definition of product in modern marketing is quite different from that in economics and commodity science. The salient point is the transfer from the subject matter to the subject matter recipient’s feeling. For example: a tape recorder, as we used to