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网络传播环境下,公民个体意识的不断发展、民意直接表达的呈现特性、公共参与的多元化,都对电视新闻节目制播提出了更高的要求。应充分利用媒介融合手段,营造多元化的意见表达和公共参与空间;优化节目编排结构,扩大公共话语空间,提高民意表达和公共参与在节目中的活力;通过多媒体路径,建构多种互动方式和接口,为民意表达和公共参与提供更为开放的平台,拓展电视新闻节目的可为空间,提升舆论引导力。
Under the environment of network communication, the constant development of the individual consciousness of citizens, the presentation characteristics of the direct expression of public opinions and the diversification of public participation all put forward higher requirements on the making of television news programs. We should make full use of means of media fusion to create a wide range of opinions and public participation space. We should optimize the programming structure, expand the public discourse space, and enhance the vitality of public opinion expression and public participation in programs. Through multimedia channels, we should construct a variety of interactive ways Interface, to provide a more open platform for public opinion expression and public participation, to expand the space for television news programs and to enhance the guidance of public opinion.