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推动文化产业发展是产业结构“供给侧”改革的需要,这既是文化建设和文化体制改革走向深入的内在要求,也是增强文化软实力和国家综合国力的有效路径。结合文化产品经济和文化双重属性的特点,以《电影产业促进法》的出台为例,探讨在当前政府治理和产业发展的情境下,产业政策设计思路由“管制”向“促进”转变的必要性和发展空间,并对以后产业政策的促进方向做了预设。
Promoting the development of cultural industry is the need of industrial structure “supply side ” reform. This not only serves as an inherent requirement for deepening cultural construction and cultural system reform, but also an effective path for enhancing cultural soft power and overall national strength. Combining with the characteristics of economic and cultural dual attributes of cultural products and taking the promulgation of “Film Industry Promotion Law” as an example, this paper discusses the design of industrial policy from “regulation” to “promotion” in the context of current government governance and industrial development. "The necessity of change and the space for development, and presupposed the promotion of industrial policies in the future.