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在同一行业中,各品牌产品本身的差异化并不直观,想要突出品牌的与众不同,则需要在终端另辟蹊径。走访各地经销商时,我们常常发现一个问题:同款产品在不同市场的销售情况相差甚远,在一些区域不仅卖的价格高,而且销量也非常好,但是其他区域,即使销售价格低,销量也寥寥无几,经销商还在抱怨价格高。为什么同款产品会产生如此大的差异?有人说是各区域人们的审美眼光不同;也有人说是各区域的购买力不同;但究其根本,则是终端营销存在问题,产品真正的价值得不到体现。通常我们把产品的价值分为硬价值和软价值
In the same industry, the differentiation of each brand’s products is not intuitive, and if you want to highlight the distinctiveness of the brand, you need to find new ways in the terminal. When visiting local dealers, we often found a problem: the sales of the same product in different markets are far apart. In some regions, not only the selling price is high, but also the sales volume is very good, but in other regions, even if the sales price is low, the sales volume There are also few, dealers are still complaining about high prices. Why does the same product produce such a big difference? Some people say that people in different regions have different aesthetic visions; others say that the purchasing power of different regions is different; but the fundamental reason is that there is a problem with terminal marketing, and the real value of the product is not good. To reflect. Usually we divide the value of a product into hard value and soft value.