民间语文包括民间故事、民间俗谚、民间语录、民间广告等内容。民间语文以普通群众喜闻乐见的方式出现,反映群众的生产、生活和情感,表现民间的审美趣味和艺术观念。本文试从时尚性、创新性、生动性、趣味性四个方面浅析民间语文的个性特征。 Folk language includes folk tales, folk saying proverbs, folk quotations, civil advertising and other content. Folk language appeared in the way of the ordinary people, reflecting the production, life and emotion of the masses, showing folk taste and artistic conceptions. This article tries to analyze the individual characteristics of folk language from four aspects: fashion, innovation, vividness and interestingness.