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所谓“三农”,基调是农业,基地是农村,核心是农民。把更多的目光投向“三农”,把更多的版面和时段让给“三农”,应是广大新闻工作者和各种新闻媒体亟须认真思考和面对的课题。当前,“三农”新闻宣传面临政治机遇、社会发展机遇、“三农”发展机遇、新闻改革机遇。把“三农”新闻宣传推进到一个新水平、新境界,不仅可以促进新闻媒体更好地实现自身发展,也是新闻媒体运用自己的力量推动社会进步的一个契机。做好“三农”新闻宣传,应该以提高认识为着眼点和突破口,以强化为农服务为着力点,以维护农民权益、增进农民福祉为落脚点。工作中需要注意和把握如下几个方面:一是要有对农民的深厚感情;二是要更多地关注农民的实践和创造;三是要辩证地看待“三农”的现实问题;四是要有不怕吃苦勇于奉献的精神。
The so-called “three rural”, the keynote is agriculture, the base is rural, the core is the peasant. To devote more attention to “agriculture, rural areas and peasants” and to give more space and time to “agriculture, rural areas and farms” should be a topic that most journalists and various news media should seriously consider and face. At present, the publicity campaign for “agriculture, farmer, and peasant” faces political opportunities, opportunities for social development, opportunities for the development of agriculture, rural areas and farmers, and opportunities for press reform. Advancing the “three rural” issues to a new level and a new realm can not only promote the news media to better achieve its own development, but also serve as an opportunity for the news media to use its own power to promote social progress. In order to do a good job in propaganda of “agriculture, rural areas and farmers”, we should take raising awareness as the starting point and breakthrough to strengthen service for agriculture as the focal point, safeguard farmers ’rights and interests, and improve farmers’ well-being. In the work, we should pay attention to and grasp the following aspects: First, we must have deep feelings for peasants; second, we must pay more attention to the practice and creation of peasants; third, we must think dialectically of the practical problems of “three rural issues”; fourthly, Have the spirit of being afraid of hard work and dedication.