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2015年上半年,重庆能源集团永荣矿业公司生产精煤49.16万t,销售精煤50.1万t(含年初库存),圆满实现全产全销目标。在经济新常态下,与煤炭相关联的钢铁等部分用煤企业陷入困境。加之进口煤、北方低价煤大量涌入,导致重庆地区精煤产品供大于求,永荣矿业公司的精煤销售严重受阻。2015年5月底,精煤库存一度高达2万t。面对严峻的市场形势,永荣矿业公司采取灵活深入的营销策略,努力扭转被动的销售局面。
In the first half of 2015, Yongli Mining Co., Ltd. of Chongqing Energy Group produced 491,600 tons of refined coal and sold 501,000 tons of refined coal (including the beginning of year inventory), thus achieving the goal of full-scale sales. Under the new economic normal, coal-related enterprises such as steel are in trouble with coal enterprises. Coupled with the import of coal, a large influx of low-cost coal in northern China, resulting in supply of coal products in Chongqing oversupply, Yong Rong Mining Company’s sales of coal severely blocked. By the end of May 2015, the stock of clean coal was up to 20,000 t at one time. Faced with the harsh market situation, Yongrong Mining Company adopted a flexible and in-depth marketing strategy and worked hard to reverse the passive sales situation.