如今的广告,可谓五花八门,铺天盖地,诱发消费者青睬其宣传的产品。这场新时代的广告大战,对促进市场繁荣、发展社会主义市场经济起了一定的积极作用。但是,目前有许多广告陷入误区,扰乱市场经济秩序,令消费者深恶痛绝。对此,社会各界尤其是导演广告大战的厂商和广告业界,必须有清醒的认识,以便走出误区,造福社会。 走出误区 要走出误区,必先认识误区。当前广告陷入的误区在以下方面: 一、广告陷入违法误区。 我国《广告法》明文禁止在广告中出现的人、物、事、词等,而有些广告导演者明知有法,却变相违之。例如,有些广告利用领导人视察工作,将参观时的 Today’s advertisements can be described as varied and overwhelming, triggering consumers to pay attention to their promotional products. The ad campaign of this new era has played a positive role in promoting the prosperity of the market and developing the socialist market economy. However, at present, many advertisements are caught in misunderstandings and disturb the order of the market economy, leaving consumers hated. In this regard, all sectors of society, especially the director of the advertising war manufacturers and the advertising industry, there must be a clear understanding in order to go out of erroneous zone for the benefit of the community. Going out of the myth To go out of the myth, I must first understand the misunderstanding. The current errors in the ads fall in the following areas: First, the ads fall into the wrongdoings. China’s “Advertising Law” expressly prohibits appearing in the ads of people, things, things, words, etc., and some advertisers know that there are laws, but contrary. For example, some ads use leaders to inspect jobs when they visit