网络广告创意形式浅析

来源 :才智 | 被引量 : 0次 | 上传用户：jxc678

【摘要】

：

本文主要阐述了网络广告的创意表现形式,旨在为现代网络广告设计理论与实践提供一些理论思考。 This paper mainly expounds the creative expression of online advertisin

【作者】

：

王爽

【机构】

：

天津美术学院 2005级研究生

【出处】

：

才智

【发表日期】

：

2008年03期

【关键词】

：

创意网络广告创意表现创意形式理论与实践平面广告现代广告设计搜索引擎广告奥格威广告人

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论文部分内容阅读

本文主要阐述了网络广告的创意表现形式,旨在为现代网络广告设计理论与实践提供一些理论思考。 This paper mainly expounds the creative expression of online advertising, which aims to provide some theoretical considerations for the theory and practice of modern online advertising design.

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网络广告创意形式浅析

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