“恶搞”在网络里已存在多年,其中有种“图真意假”式的恶搞欺骗性最强。在真图像里穿凿附会、招摇过市,让人屡屡中招。本文针对网络热图提出了图像传播的四个层面:本像、常像、超像和非像,并以此尝试在理论上破解那些“恶搞”的图像,为自媒体时代的守门人提供一种新的理论工具。 “Spoof ” has existed in the network for many years, of which there is a kind of “deceitfulness” most deceptive. In the real image of chisel attached, swagger through the market, people often trick. In this paper, four levels of image transmission are proposed for the network heat map: the image, the image, the image and the image, and in this attempt to theoretically crack those “spoof ” images for the self-media age gatekeeper Provide a new theoretical tool.