目前高校市场营销专业培养的人才普遍存在着理论知识较强、实践操作能力较差的问题。除了学生自身的因素之外,还应该从高校营销专业的培养模式方面进行改进,包括专业课程的设计、实践教学体系的构建、教学方法和手段的改革以及办学模式的改革等方面。本文正是基于以上的问题对高校市场营销专业人才培养的模式进行创新性的探讨,从而为高校的教学改革和发展提供新的思路。 At present, there is a common problem in higher education marketing professionals that there is a strong theoretical knowledge and poor practical ability to operate. In addition to the students’ own factors, it should also be improved in terms of the training mode of university marketing specialty, including the design of professional courses, the construction of practical teaching system, the reform of teaching methods and means, and the reform of running mode. Based on the above questions, this article is to probe into the innovative mode of marketing professional talents training in colleges and universities, so as to provide new ideas for the teaching reform and development in colleges and universities.