在现今的经济活动中,流行一种新的销售方式——直销。按照通常所讲,直销是指一个生产企业(厂家)将自己的产品直接销售给最终消费者,而不经过任何中间环节的销售行为。由于这种销售力式是依靠销售人员直接接触消费者,介绍产品的性质、用途、质量,节省了广告费用,传统的批发、零售网及其他附加费用,降低了成本,故很受生产企业和消费 In today’s economic activities, a new type of sales is popular - direct sales. According to what is commonly said, direct marketing refers to a production company (manufacturer) who sells his products directly to the end consumer without any intermediate sales. Because this type of sales force relies on sales personnel to directly contact consumers, introduce the nature, use, and quality of the products, save on advertising costs, traditional wholesale, retail networks, and other additional costs, reduce costs, and are therefore subject to production companies and consumption