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本文以《我是歌手》《中国好声音》等电视综艺节目为研究对象,通过分析电视节目本身传播、互动、反馈不足的成因,以及新浪微博在推动电视综艺节目传播方面的优势,进而在电视综艺节目与新浪微博的多媒介融合传播方面作一些有益的探索。一、走出电视综艺节目单向度传播的困境1.电视综艺节目的传统角色定位近几年火热的歌唱类真人秀节目制作流程均旨在通过一系列的歌手竞争和淘汰吸引最大量的观众,通过议程设置
This article takes TV variety shows such as “I am a Singer” and “China Good Voices” as the research objects. By analyzing the causes of the lack of communication, interaction and feedback of the TV programs themselves and the advantages of Sina Weibo in promoting TV variety shows, TV variety shows and Sina Weibo multi-media fusion to do some useful exploration. First, out of the plight of television variety show one-dimensional spread 1. The traditional role of television variety show positioning In recent years, hot fiery reality show production process are designed to compete through a series of singers and out to attract the largest number of viewers, Adoption of agenda setting