论文部分内容阅读
9月6日下午,在清华大学主办的“2003企业卓越领导高层论坛”上,很少出席类似活动的海尔集团董事局主席兼首席执行官张瑞敏亲述五年变革的原由始末。中国的家电制造业正在面临三大悖论,面对这三大悖论,企业不追求变化就是等待死亡。第一个悖论“销售额越来越大,利润额却下降”。通过分析家电行业上市公司的报表后,发现整个家电行业中,冰箱、洗衣机、空调等大多数企业,总体上都是利润下降,这边是销售额增长,那边是利润额下降,如果利润再下降,出现亏损,那么销售额的增长也不复存在。第二个悖论在国际上中国制造的产品很多,但是中国创造的名牌太少。近年家电的出口有很大的增长,但却一直没有自己的品牌。另外,国外企业往往还规定,不管产品打谁的牌子,只要是你做的,将来出了问题都要你来承担,反倾销也包括在内,这样让中国的企业根本赚不到多少钱。第三个悖论加入WTO后,企业的压力很大,但是企业员工并没有感受到相应的压力,压力传导机制没有形
On the afternoon of September 6, Zhang Ruimin, chairman and chief executive officer of the board of directors of Haier Group seldom attending similar events held by Tsinghua University, hosted the “2003 Top Leaders Forum for Business Excellence Leadership” on the ground of the five-year reform. China’s home appliance manufacturing industry is facing three major paradoxes. In the face of these three paradoxes, the enterprise is not waiting for change is to wait for death. The first paradox “Increasing sales, profits have dropped ”. By analyzing the report of the listed companies in the appliance industry, it is found that the majority of the entire household appliance industry, such as refrigerators, washing machines and air-conditioners, are generally losing profits. This is the growth of sales. There is a drop in profits, Decline, loss, then the growth of sales no longer exists. The second paradox is that there are many products made in China internationally, but too few famous brands are created in China. In recent years, the export of home appliances has greatly increased, but has never had its own brand. In addition, foreign companies often also stipulate that no matter who the brand of products to fight, as long as you do, in the future have a problem you have to bear, anti-dumping is also included, so that Chinese companies simply can not get much money. The third paradox After the accession to the WTO, the pressure on enterprises is great, but employees do not feel the corresponding pressure, the pressure transmission mechanism is not shaped