根据教育部新的文件,大多数高校将从理论型教学为主转型为应用技术型为主,市场营销专业作为管理学科的重要专业之一,作为营销专业的本科生其主要就业渠道是到企业从事营销工作,其实践的重要性相比其他专业而言有过之而无不及。在新的形势下,对营销专业的实践实习工作,对实践的时间要求以及质量要求都被提高到了新的高度,有了更高的要求。本文分别从经济落后地区的营销专业实习过程中,学校、企业双方的困难和共同需 According to the new document from the Ministry of Education, most colleges and universities will shift from theoretical teaching to application-oriented ones, and marketing major as one of the major disciplines in management. As a major of marketing undergraduates, their main employment channels are to the enterprises In marketing, the importance of practice is greater than that of other majors. Under the new situation, the practical internship for marketing professionals, the time requirements for practice and the quality requirements have all been raised to new heights with higher requirements. This article separately from the economically underdeveloped areas of marketing internship process, schools, businesses, both the difficulties and common needs