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随着现代科技的不断发展,信息渠道越来越多样化,传统的大众媒介对受众的吸引力将逐步稀释。微信作为一种新的网络聊天软件,不仅带给人们生活上的便利,而且还为电子商务提供了一种新的营销模式,即“微信营销”。文章从微信的含义入手,谈到了微信营销的含义以及作为一种新的移动营销模式所具有的优势,重点介绍了企业开展微信营销的五种模式,并指出了企业开展微信营销的发展前景,得出了企业必须不断创新,不断完善微信营销模式的结论。
With the continuous development of modern science and technology and the diversification of information channels, the appeal of the traditional mass media to the audience will be gradually diluted. As a new web chat software, WeChat not only brings convenience to people’s lives, but also provides a new marketing model for e-commerce, that is, “WeChat Marketing.” The article begins with the meaning of WeChat, talks about the meaning of WeChat marketing and its advantages as a new mobile marketing model. It mainly introduces five kinds of modes that enterprises carry out WeChat marketing, and points out the prospects for the development of WeChat marketing. It is concluded that enterprises must innovate constantly and improve the WeChat marketing model.