本文通过《体验汉语中小学系列教材》在泰国快速推广的实例,分析该项目在发现本土化新兴市场、教材内容本土化、服务本土化和经营本土化四方面的经验,试图论证在中国出版业“走出去”战略背景下,中国出版企业的“全球化思维,本土化行动”对国际汉语教材本土化的积极作用,并由此得出国际汉语教材本土化的五点启示。 Based on the example of “experiencing a series of textbooks for primary and secondary Chinese schools” in Thailand, this article analyzes the project’s experience in discovering emerging markets, localization of teaching materials, service localization and operation localization in order to demonstrate that the publishing industry in China Under the strategic background of “going global”, the positive role of “Globalization and Localization ” of Chinese publishing enterprises in the localization of International Chinese textbooks, and from that, we can draw five lessons from the localization of International Chinese textbooks.