近年来,长沙茶馆得以迅猛发展,格调、档次越来越高,茶文化“清、静、雅、和”的精髓被众多争奇斗妍的茶馆凸显。但是,茶馆鱼龙混杂、茶叶良莠不齐的现象,也阻碍了消费者对高品位、个性化茶馆的认知和消费欲望。毋庸置疑的是,茶馆是生活艺术化的物化和结晶,茶馆的个性价值在于体现和提升城市化水平。因此,茶馆的文化、经济双重价值被漠视,茶馆还仅仅停留于产业小树的现实水平,深入内因,业内人士认为,是外界的推动力不够,二是内部未形成行业联盟,尤其是没 In recent years, Changsha teahouse has developed rapidly, style, grade is higher and higher, the essence of tea culture “clear, quiet, elegant, and ” by many wonders Dou Yeah teahouse highlights. However, the mixed use of teahouses and the unfavorable effects of tea also hindered consumers’ awareness and desire to consume high-quality, personalized teahouse. Undoubtedly, teahouse is the materialization and crystallization of artistic life. The personal value of teahouse lies in reflecting and enhancing the level of urbanization. Therefore, the teahouse cultural and economic dual values ​​are ignored, the tea house also just stay in the industry level of the actual tree, in-depth internal reasons, the industry believes that the external impetus is not enough, the second is not formed within the industry alliance, in particular, did not