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随着时代的进步与科技的快速发展,智能移动终端的普及加快了互联网迅速迈入移动互联网时代移动互联网技术在人们生产生活中扮演的角色越来越重要,酒店业作为服务行业的领跑者也开始将营销从线下转向线上,将移动互联网营销作为未来企业的发展重点。针对以上问题,结合国内酒店业移动互联网营销的现状,为酒店的移动互联网营销提供一些指导性建议,同时也为同类型本土单体酒店开展移动互联网营销提供借鉴。
With the progress of the times and the rapid development of science and technology, the popularization of intelligent mobile terminals accelerates the Internet into the mobile Internet era. The role of mobile Internet technology in people’s production and life is more and more important. The hotel industry, as the leader of the service industry, Began to shift marketing from offline to online, mobile Internet marketing as the focus of future business development. In view of the above problems, combined with the status quo of the domestic hotel industry mobile Internet marketing for the hotel’s mobile Internet marketing to provide some guidance, but also for the same type of local hotels to provide mobile Internet marketing reference.