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浙江中小企业在管理、营销等各方面有着灵活、顽强、善于找出路的优势,但在全球金融危机的冲击下面临新的困难,特别是企业发展和内部管理困境不容忽视。因此对中小企业生存与管理困境进行分析,为帮助中小企业摆脱困境寻找对策具有重要的现实意义。重新确定破解中小企业困境的思路,重点应该放在加快企业转型,转变传统观念,树立品牌模式以及帮助企业提高管理水平和竞争力方面。
Zhejiang SMEs have the advantages of flexibility, perseverance and good at finding ways in management and marketing. However, they are facing new difficulties under the impact of the global financial crisis. In particular, they can not ignore the plight of enterprise development and internal management. Therefore, the analysis of the plight of small and medium-sized enterprises to survive and manage is of great practical significance in helping SMEs to find solutions in order to get out of their predicament. Re-determine the plight of small and medium enterprises to solve the train of thought, the focus should be on accelerating the transformation of enterprises, changing traditional concepts, establish brand model and help enterprises to improve management and competitiveness.