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文化产业日益成为21世纪全球化竞争中备受瞩目的焦点,文化产业的营销在文化传承和发展中也越来越占据重要地位。随着互联网信息技术发展的日益成熟,人类已进入大数据时代,互联网营销已渐成趋势。洛阳拥有的得天独厚的文化资源条件,在互联网技术日渐成熟的趋势下,针对洛阳文化资源的特点和优势,并结合先进的科学技术条件为洛阳文化产业构建合适的营销模式,以此进一步加强洛阳文化产业对经济、文化的驱动作用。
Cultural industries are increasingly becoming the focus of global competition in the 21st century. Marketing of cultural industries is also increasingly occupying an important position in cultural heritage and development. With the development of Internet information technology is becoming increasingly mature, mankind has entered the era of big data, Internet marketing has become a trend. Luoyang has the unique cultural resources conditions, in the increasingly mature Internet technology trends, in view of the characteristics and advantages of Luoyang cultural resources, combined with advanced science and technology conditions for Luoyang cultural industry to build a suitable marketing model, in order to further strengthen the Luoyang culture Industrial economic and cultural driving role.