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电力营销是市场经济体制下供电企业的重点工作内容,尤其是在当前替代电能的其他可用能源越来越多的形势下,能源市场环境更加不利于电力营销的开展。为了能够提高电力营销效率,供电企业必须要积极创新电力营销管理战略,找出当前影响电力营销的不利因素,并采取措施来改进营销管理手段。现本文就主要针对供电企业创新电力营销战略的措施方法来进行简单探讨。
Electricity marketing is the key work of power supply enterprises under the market economy system. Especially in the current situation of more and more energy available alternative energy sources, the energy market environment is more detrimental to the development of electricity marketing. In order to improve the efficiency of power marketing, power supply enterprises must actively innovate the strategy of power marketing management to identify the current unfavorable factors affecting power marketing and take measures to improve marketing management. This article is mainly aimed at the power supply enterprises innovative power marketing strategy measures to conduct a simple discussion.