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经济型酒店作为我国新兴酒店行业,近年来在国内的发展飞速。已形成品牌林立的发展现状,同时竞争愈发激烈。经济型酒店在国内已经迎来一个全新的转型期,是脱颖而出还是遭到市场的淘汰,取决于营销策略的研究及运用。经济型酒店是我国酒店业发展的一个新的亮点,其营销策略是在激烈的酒店业竞争中取胜的关键。
As a new hotel industry in China, economy hotels have been developing rapidly in China in recent years. Has formed a brand of the status quo of development, while the increasingly fierce competition. Economical hotels in China have ushered in a new transition period, is to stand out or be eliminated by the market, depending on the marketing strategy of research and use. Hotel economy is a new bright spot in the development of hotel industry in our country. Its marketing strategy is the key to win the fierce hotel industry competition.