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党报是肩负新闻和宣传双重使命的特殊“新闻纸”,头条新闻即是党报使命的集中体现。因此它在定位上体现为:是有主观倾向性的新闻;要实现传播价值的最大化;要反映改革现实。头条新闻的诉求目标是“新闻精品”,其标准是政治性、显著性和必读性。在报道艺术上,一是倡导“以读者为中心、以内容为核心”的新理念;二是在内容、结构和文体上体现报道规范;三是通过展现新闻事实的个性化实现新闻报道的多样化,运用“人格化”的手法改善会议报道。
The party newspaper is a special “newsprint” bearing the dual mission of information and propaganda. The headline news is the concentrated expression of the mission of the party newspaper. Therefore, it is reflected in positioning as follows: news with subjective tendencies; to maximize the value of communication; and to reflect the reality of reform. The headline appeals have the goal of “news excellence,” whose standards are political, salient and readability. In reporting arts, one is to advocate the new concept of “taking readers as the center and content as the core”; the second is to embody the reporting norms in terms of content, structure and style; the third is to diversify the coverage of news reports by showing the individuality of news facts Improve the report of the meeting by using the “personification” approach.