现代媒介数字化生态已经形成,报业生态进入数字化转型期。媒介融合下党报媒介生态发生巨大改变,党报的观念需要提升,党报的概念必须调整,党报的发展要从产品、发行、内容、阅读介质、盈利模式、人才建设等方面进行全媒体融合实践。 The digital ecology of modern media has been formed, and the newspaper ecology has entered a digital transition period. Media integration under the great changes in the media ecology of the party newspaper, the concept of party newspaper needs to be improved, the concept of the party newspaper must be adjusted, the development of the party newspaper from the product, distribution, content, reading media, profit model, personnel construction and other aspects of media integration practice.